Ronnie Long has been in prison for more than 30 years and maintains he is innocent of the crime he was imprisoned for. DNA evidence could free him, but the court denied his lawyers’ request for DNA testing.

“Ronnie Wallace Long was not given a fair trial… He has been incarcerated for 36 years for a crime he did not commit. He will die in prison if justice is not served,” reads the organization’s website.

Dramatic, dual-layer black-and-white silicone wristbands are being used by the organization to build awareness.

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When you are trying to establish awareness for a cause, it is essential to provide a way for people to know and remember what you are fighting for. Silicone awareness bracelets can do just that — subtle, yet visible, and able to be worn almost anywhere. If funds are needed, wristbands can also make a good way to fundraise. By providing a bracelet that people can wear, with a phrase or logo specific to what you are trying to provide awareness about, wristbands go a long way towards advocacy.