Who's Wearing Wristbands?

Society Embraces Promotional Wristbands

Today’s modern advertising silicone bracelet vessel began with the Lance Armstrong Foundation raising cancer survivor awareness by selling yellow silicone wristbands in 2004. Selling for $1 each, this promotional campaign generated $80 million in donations. The advantage of this campaign was touching a wide demographic, including breaking age barriers, income groups, cultures and geographies – ultimately reaching people everywhere.

In essence, this successful cancer awareness campaign has been emulated, copied and praised, ultimately helping raise awareness for other causes, events, organizations, businesses, etc.

While the idea of advertising on bracelets was not new with the Lance Armstrong Foundation, it was popular in the flower power 1970’s era where people wore metal wristbands to remember those Americans who were imprisoned in Southeast Asia, due to America’s involvement in the Vietnam War.

Now wristbands have become a common, inexpensive advertising medium, helping promote concepts, including Christianity, animal welfare, support for military troops, disaster relief efforts, college sports teams, anti-hunger campaigns, disease awareness, anti-racism measures and anti-bullying.

In fact, many high schools and churches utilize silicone bands as colorful fashion accessories to advertise friendship and school spirit. With America’s economy decreasing, more awareness campaigns are centered on public consciousness. In fact, this was evident with the “Occupy Wall Street Movement,” as eBay offers a minimum of six different colors of personalized silicone bracelets that support this cause.

Additionally, experts agree that custom silicone bracelets are not simply a fad, but have made their mark on society, both in America and globally. When comedians, such as Comedy Central’s Stephen Colbert, begin to mock this successful advertising phenomenon, it’s confirmation that it’s made it mark on the public. In 2007, Colbert attempted to sell “WristStrong” bands, helping raise awareness for what he termed the, “Epidemic of wrist violence,” in response to him breaking his wrist. It was all in good fun, as Colbert reportedly donated all the proceeds from his hotly debated bracelet to the Yellow Ribbon Fund, which helps offer support for injured military service members.

Other successful promotional wristband campaigns have included the American Heart Association using a red-dress logo and its “Go Red for Women” campaign, in addition to the Susan G. Komen pink ribbon for breast cancer support.

Silicone wristbands and cancer bracelets are a part of our society and culture and have become synonymous with supporting causes, raising awareness and offering support for those in need. Reminderband works with customers to create unique silicone bands, including customizing colors and messages.

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