Promotional products have become one of the most effective forms of marketing, especially for small or start-up businesses that want to gain recognition in their community. The beauty of these products is they serve three primary purposes: they show your appreciation to your customers, encourage them to come back again, and they work as free advertising when your customers wear them around town.

Before you run out and buy any old products to give away, it’s important to take a step back and consider your approach. Here are some things you may want to keep in mind, along with a great recommendation to promote your business.

1. Choose something people will want

You may be tempted to go cheap or buy gimmicky promotional products that look like one big advertisement. This strategy, however, will end up wasting your time and money. If people don’t like what you’re giving out, they will remember your business in a negative light. Choose something high-quality that people will appreciate.

2. Personalize the products

What good are promotional products if they don’t actually promote your business? Select something you can personalize with your business name, website or even address to remind people who you are and what you do.

3. Is there a minimum order?

Finally, some companies require a minimum order when you buy promo products, which may be only 50 or as high as 200. This means your up-front costs can be significant. If possible, look for a company that doesn’t require you to order a huge number of products that will just end up gathering dust in your storeroom.

The Advantages of Reminderbands

Reminderbands are one of the best promotional products you can order for your business, regardless of what you do. These high-quality silicone wristbands aren’t just affordable — they can be customized! You can choose from dozens of colors and styles and then choose to have your company’s name debossed on the front. Color choices include red, neon orange, glow-in-the-dark, camo, silver, aqua and many more, so try finding a color (or colors!) that goes well with your company logo or industry.

Another huge plus: There is no minimum order necessary so you’re free to buy as many as you need, whether it’s only one to check out the quality or 1,000. Many families now are purchasing Reminderbands with the name of a family member who is serving in the military. This is an awesome way to keep the memory of your loved one close to you and show your support. Give Reminderbands a try to see how effective they are at marketing your small business, church, organization or cause.