Going back to science-geek days, many people may wonder what indeed silicone technology is. A simple answer is that silicone is chemically a semi-inorganic polymer; it is flexible, heat stable and water resistant. Due to its vast versatility, silicone is used in a wide range of products, from baking supplies to wearable jewelry and bracelets.
Silicone is inexpensive, durable, comfortable and extremely colorful. The latest fashion craze among youngsters, tweens and teenagers are awareness silicone wristbands. Whether drawing attention to disease, cancer cures, environmental awareness or societal causes, silicone wristbands provide the ideal medium to give causes a fashion-friendly voice.
Originally made popular by Lance Armstrong’s LIVESTRONG cancer awareness campaign, by 2005, it is estimated that more than 32 million people worldwide were sporting yellow LIVESTRONG bracelets. Soon, other charities and organizations followed suit, entering this unique market niche that appealed to both children and adults alike.
One of the most famous cancer awareness organizations, The Susan G. Komen Breast Cancer Foundation, designed a pink cancer bracelet that stated “Sharing the Promise,” which was an immediate nationwide hit. Whether man or woman, people were lining up to wear pink in support of breast cancer research, providing much-needed attention for mothers, sisters, aunts, daughters, granddaughters, wives, girlfriends and friends suffering from this deadly cancer.
Meanwhile, with the onset of 9/11 and a looming Middle Eastern warfront, military supporters created yellow “Support Our Troops” rubber wristbands, helping raise awareness about supporting our military in times of need, when they are sacrificing their lives on enemy lines. Soon, AIDS foundation groups and even the Thailand Tsunami had their own wave of custom made wristbands, promoting awareness and knowledge about their specific causes.
As silicone wristbands can easily be purchased online, especially through reputable retailers such as Reminderband®, this makes them extremely economical for organizations, groups, schools and churches to help raise awareness about donations, without spending a small fortune on merchandise advertising. Reminderband® works with organizations to create entirely unique pre-printed messages, styles, colors and logos that helps them stand out among the crowd of awareness bracelets.
This simple, yet highly functional and durable fashion accessory, has helped raised millions of dollars nationwide for popular causes. Helping to change the face of America and how charities advertise their individual causes and promote their organizations, silicone wristbands have forever changed the advertising market.