Reminderband in the News

Reminderband Featured in Local News Story

Less than a decade ago, no one could have imagined a small, local business could be a lucrative contender in the world market. But just a few years ago, no one had heard of companies like Reminderband, Pre-Auto, or either.

With the advent of the Internet, a few Cache Valley residents are taking part in business opportunities previously unheard of. From a go-to guy for technical support to a one-man business and a company that sells millions of products worldwide, local community members are jumping into a flourishing industry: online business.

“There comes a time in life when you realize you just have to take a chance and see where it goes – that’s what we did,” said Clay Broadbent, vice president of Reminderband, a Logan company that makes rubber wristbands. “A combination of fortunate timing, good decisions and forward thinking got us ahead.”

Broadbent said Reminderband’s three and one-half year lifespan has been a “wild ride.”

“We had no idea what we were getting into,” he said. What started out as a plan to capitalize on the fad of Lance Armstrong-inspired wristbands in smaller, personalized quantities exploded in a matter of weeks.

While working other jobs, Broadbent and co-founders Scott Huskinson and Aaron Bishop put together a “bare bones” Web site with an available e-mail address if Internet surfers were interested in ordering wristbands. The next morning, 60 e-mails were waiting in their inbox.

Propelled almost solely by Internet advertising, Reminderband sold seven million bands in 2005 alone. 

“Most of us at Reminderband don’t want to live in big cities,” Broadbent said. “The Internet allows us to live in the valley, where we have roots and we love it here, and be a part of world markets.”….